By now you know that great results doesn't necessarily mean referrals! Discover the secrets that referral-based practices use every day to inspire patients to tell others about chiropractic—without asking! In this insightful, one-hour mini-seminar, Bill Esteb explores 12 Referral Principles that you and your support staff can deploy instantly to give your practice greater "referral-appeal." The 12 Referral Principles: Clarify Your Mission Offer Tangible Artifacts Know Your Customers Rehearse the Referral Dialogue Understand the Risk Reward Referrals Be Consistent Increase Your Capacity Weed Your Garden Keep in Touch Exceed Expectations Become a Referral Source Learn what to do to give your patients the reasons, the methods and the means to refer those they know to your practice. Ignore them if you wish. If you do, you’ll be flirting with advertising, coupons and discounted fees. Worse, stingy third parties will hold you hostage.See the referral process from a patient's-point-of-view and grow your practice from the inside-out! Find out why patients refer — it's not what you think! Stimulate more patient referrals — without asking. How to generate referrals from inactive patients. Do your patients think your practice is already "full?" What do your patients risk by telling others about you? Learn how to cultivate "influencers" who control referrals. How do your patients describe your office to others? The simple way to invoke the Law of Reciprocity. Find out why patients often want to refer, but can’t! Learn the referral secrets your patients know, but won’t tell you. Finally, get the referrals you deserve. This one-hour "mini-seminar" tells it like it is, with practical, down-to-earth suggestions you can use instantly. It includes the approaches used by those who already have a referral-based practice. Want one?