"What business are you in?" Most chiropractors see themselves as being in the "chiropractic" business or the "health" business. These answers reveal the challenges they're facing and what it's going to take to get them to the "next level" in their practice. The offices that seem to be having the most fun and helping the largest numbers of people don't see themselves in the chiropractic or pain relief business. Of course, the focus of their patient care is chiropractic, but the offices that are thriving, even in the shadow of managed care, have chosen to be in the prevention business, the wellness business, the long-term relationship-building business and a host of others that are equally exciting. Sound intriguing? Listen to the audiocassette (or CD) and do the interactive brainstorming sessions. With the raw materials to draft a two or three sentence statement that describes your purpose, new possibilities will open up-beyond merely making a living or paying the bills. Practice becomes sacred. Routine procedures become acts of love One Hour Mini-Seminar Indicate CD or Cassette We include a 12-page booklet to collect your thoughts, show examples and offer guidance.